SEO to Go Search Engine Marketing and Web Services Company

Search Engine Optimization and Web Site Design Consulting Services

Internet Marketing, SEO/SEM and PPC Ad Campaign Specialist

Search Optimized Web Site Design - Search Marketing/PPC Consulting

SEO/SEM Consulting, SEO Copywriting and Online Ad Campaign Management

“Search is now the most important facet of the Web…”
Jim Hedger, Stepforth.com. (Source: SEO News, February 3, 2005)

“Search” is now the fastest growing segment of the web. Every day, millions of Internet users are using search engines to find the products and services they need. “Search” provides a unifying client/customer interface and establishes a structural standard for efficient, business oriented, web design. Your website’s success and profitability are directly related to your website’s search engine results and indexing. “Search” is the “starting point” and “find-ability” is the “goal”. Websites with superior search engine results often sustain higher volumes of daily traffic (from 200% - 2000%).

Search Engine Optimized Design not only takes these factors into consideration - it incorporates them into the design architecture and textual content of the website itself. Truly effective “Search Engine Optimized design” is visually compelling AND it contains “keyword rich” content that acts to funnel search traffic to specific pages of your website. A clearly defined “search optimization strategy” will positively impact both the scale and profitability of your online business. Optimized design delivers and increased web site traffic results.

Terry Hayes - SEO/SEM Consultant, Los Angeles, California

For information on SEO, SEM, PPC and Web Design estimates:

Organic Search Results* and Corresponding Web Site Links:

Dance Camera West - Local Client:

Page ranked: http://www.dancecamerawest.org/
Key-Phrase: dance film - listings are all 1st page result

Results:

DentalWorkers - National Client:

Page ranked: http://www.dentalworkers.com/employment/
Key-Phrase: dental jobs - listings are all 1st page results

Results:

Agapelive - Local Client:

Page ranked: http://www.agapelive.com
Key-Phrase: Michael Beckwith - listings are all 1st page results

Results:

Royal Truck Body - Regional Client:

Page ranked: http://www.royaltruckbody.com
Key-Phrase: truck body - listings are all 1st page results

Results:

* SEO Key-Phrase Ranking reports are current - as of May 1st 2006.

Search Glossary, Webmaster Guidelines and Search History Links

SEO/SEM Glossary - Search Marketing and Search Optimization terminology

SEO Guidelines - SEO Standards and Practices Information and Guidelines

Search History - Historical Overview of Search Engines and Search Engine Optimization

Current technology 2007: Search Engines Consider Many Signals

The four leading search engines, Google, Yahoo, Microsoft and Ask.com, do not disclose the algorithms they use to rank pages. Some SEOs have carried out controlled experiments to gauge the effects of different approaches to search optimization, and share results through online forums and blogs.[8] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.[9]

Optimizing for Traffic Quality

In addition to seeking better rankings, search engine optimization is also concerned with traffic quality. Traffic quality is measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

By improving the quality of a page's search listings, more searchers may select that page and those searchers may be more likely to convert. Examples of SEO tactics to improve traffic quality include writing attention-grabbing titles, adding accurate meta descriptions, and choosing a domain and URL that improve the site's branding.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. All of the main search engines provide information/guidelines to help with site optimization: Google's, Yahoo!'s, MSN's and Ask.com's. Google has a Sitemaps program[15] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and and view link information.[16]

Getting into Search Engine Databases

As of 2007 the leading contextual search engines do not require submission. They discover new sites and pages automatically. Google and Yahoo offer submission programs, such as Google Sitemaps, for which an XML type feed can be created and submitted. These programs are designed to assist sites that may have pages that aren't discoverable by automatically following links.[17]

Search engine crawlers may look at a number of different factors when crawling a site. Not every pages is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. [18].

Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[19] SEOs and webmasters have expressed indignation at having to pay for Yahoo! organic search listings.[20]

Types of SEO

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Professional SEO consultants do not offer spamming and spamdexing techniques amongst the services that they provide to clients. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO".[22] Different hat colors do not necessarily imply differences in ethics as much as differences in business models. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.[23]

Integration of Search Engine Optimization and Search Engine Marketing

There is a considerable sized body of practitioners of SEO who see search engines as just another visitor to a site, and try to make the site as accessible to those visitors as to any other who would come to the pages. The focus of their work is not primarily to rank the highest for certain terms in search engines, but rather to help site owners fulfill the business objectives of their sites. Indeed, ranking well for a few terms among the many possibilities does not guarantee more sales. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes and improve a web site's conversion rate.[32]

Source:  wikipedia.org/wiki/Search_engine_optimization#SEO_and_marketing

Expert SEO Based Web Site Design and Online Search Marketing

SEO Consulting, Copywriting, Pay Per Click Ad Campaign Management:

SEO/SEM work includes budget/estimate, schedule and strategy.
SEO/SEM work and web consulting fees are billed at $60-$75-$95/Hr.
Additional web design and marketing services are also available as required.

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