Terry Hayes
Search Engine Optimization Specialist / SEO Copywriter
Creative Web Design and Structural Content Consultant
Comprehensive understanding of SEO strategies and SEO
methodologies
Demonstrated ability to manage and prioritize multiple projects simultaneously
SEO Copywriter with a track record of proven 1st page search results
Design experience as an Art Director for broadcast and internet applications
Excellent interpersonal skills and oral/written communication skills
Effective managerial and team building skills - including staff development
Excellent research and affiliate management capabilities
Proficient in systems evaluation and measurements
Proven ability in productivity and process improvement
Excellent work ethic and a positive win/win attitude
Experience:
| 2004 - 2005 |
Creative Director/SEO Consultant
- SkyWebServices.com, LA
Responsibilities included: Creative and Operational
management: hiring, supervising and managing staff of designers
and programmers; management of day to day creative, financial, operational
goals and technical decision making. Scheduling, budgeting, managing
and coordinating multiple projects simultaneously. Client relations
and account management. Creative and technical writing: content
for company website, press releases and marketing brochures. Market
research, search engine optimization, PPC maintenance and vision
for expansion and growth of company services and operations.
|
| 1996 - 2003 |
Producer, Project Manager, LA - Filmed
projects
Supervised projects for numerous national clients including: Sprint,
Kellogg’s, Toyota, Nestle, Dodge, NFL, Madonna, Elton John…
Supervised over 150 commercial and video projects - (See producer
portfolio of select credits) Responsibilities included: overall
project management of production and post-production for commercial,
music video, feature film and television projects. Management of
projects from start to finish - creative input, research, bidding,
budgeting, scheduling, hiring necessary crew and vendors, locations,
sets, contracts, permits, oversight accountability for budgeting
and scheduling, actualization of line item budget upon completion
of project, maintaining standards of aesthetic and professional
integrity. Technical proficiency/familiarity with live action, digital
visual effects, mechanical effects, animation, CGI, web content
and internet applications, database architecture and a multitude
of computer programs and software applications.
|
1996-2003 |
Producer, Project Manager - Internet and
Interactive projects.
Clients included Polaroid, New York Times, Durand
Corporation, others.
|
|
1994-1995 |
CGI Producer/Acct. Mgr. -
Motion City Films Santa Monica, CA
Responsibilities included: Marketing MCF services
to entertainment industry clients. Created, bid, scheduled, budgeted
and produced CGI (computer generated imagery) projects in various
formats; produced CGI elements for films, TV commercials as well
as corporate projects.
|
1991-1992 |
Head of Production - Ian MacDonald
Films, Santa Monica, CA
Responsibilities included: Contracting/negotiating
with national and international advertising agencies, corporate
clients and service companies. Bid jobs, prepared and produced national
and international television commercials in my capacity as staff
producer under contract.
|
1986 - 1991 |
Production Manager - Limelight
Films, Propaganda Films, and several LA, NY, Japanese and European
based production companies
Responsibilities included: Managing and supervising
35mm film projects (over 100) for advertising agencies, record companies
and production companies.
|
1983 - 1985 |
Associate Marketing Director
- The Chance, Poughkeepsie NY
Responsibilities included: Branding and marketing
of The Chance image and events. Co-creating and coordinating overall
advertising strategy and content for radio, print and college marketing
- covering the Mid-Hudson Valley region. Influence and input in
regard to booking of acts for venue.
|
1981-1983 |
Account Executive - WPDH FM Poughkeepsie,
NY
Responsibilities included: Account management/sales, copywriting
of commercials and client promotional content, radio production
of commercials, maintaining creative client relations and new business
development strategies. |
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Education: |
|
Bachelors degree in Communications and
Media with a concentration in Film, TV and Radio Production from
(SUNY), the State University of New York - New Paltz campus. Cum
Laude/Honors graduate - 1983. |
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