Pay Per Click (PPC) Services

Pay Per Click Campaigns and PPC Management

Paid Per Click (PPC) is provided via an upfront or an annual fee to the search engines themselves. Google, Yahoo, MSN and Ask.com all provide a marketplace for this type of online delivery medium and marketing service. Search Engines (search engine websites) offer their PPC programs independently of any content optimization which you may create or provide on your company’s web site.

Overview of PPC Methodology

Once you have purchased sponsored space for "targeted" search results, based on key-phrase volume and price per click considerations, you must write compelling ad copy to promote your goods and services. Since these ads have limitations and require specifically applicable techniques, it is helpful to allocate a budget for PPC and take a professional approach when embarking on a PPC campaign.

Once you have written effective ad copy that will compel visitors to respond and you have purchased your key-phrase choices by researching and placing your online bids - you are ready to benefit from the results of a targeted PPC program. You are now ready to set and allocate a daily/weekly or monthly/yearly budget for your marketing efforts and to begin to monitor and maintain your PPC campaign and results on a daily basis.

PPC Driven Marketing Campaigns

PPC may be effectively implemented so as to produce inbound traffic and conversion results rapidly – especially when an internet campaign is time sensitive or schedule bound. PPC can and will produce immediate responses and results on many Search Engines. The competitiveness of the category in which you decide to compete - and the financial expenditures that are currently being committed by and among the leaders in that category - will dictate the estimated budget that your company must allocate in order to lead the pack in online generated sales volumes or service contracts via PPC expenditures.

PPC can be viewed as a rental of virtual space - much like a virtual billboard near a busy intersection. You will get seen by a lot of passersby - who may or may not choose to visit you and who may or may not be interested in your product. The better you choose your location and marketing message – the more likely you are to succeed with a PPC strategy. When you stop paying your monthly or annual fee for the billboard rental (PPC campaign) your ad comes down.

PPC Strategy and Results

Search Engines which we believe are worth the investment include but are not limited to: Google, Yahoo, MSN and Ask.com. However, it is recommended that you begin your PPC campaign after you have completed Search Engine Optimization research and content organization for your company’s product and/or services.

PPC Campaigns and More Information on PPC

If you are interested in learning more about Sponsored search programs (PPC) with popular search engines such as Google.com, Yahoo.com, MSN.com and Ask.com or for expert PPC consulting guidance - please send an email to ceo@seo-to-go.com and include the text “PPC Campaign Info Requested” located in the subject header.

Please include a brief summary outlining your annual PPC budget expenditure and your short/long term goals for your campaign. Please include your website url and any overview that may be required to better illustrate your product and/or product category assets and liabilities. You will receive a follow up response via email or telephone – generally within 24 hours.

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