SEO to Go Search Engine Marketing - Los Angeles/New York

Search Engine Marketing (SEM) Pay Per Click (PPC) Management

For Search Marketing/PPC rates and Online Marketing Campaign estimates:

PPC Driven Search Marketing Campaigns and Internet Marketing Strategies

PPC may be effectively implemented so as to produce inbound traffic and conversion results rapidly - especially when an internet campaign is time sensitive or schedule bound. PPC can and will produce immediate responses and results from leading Search Engine Portals like Google, Yahoo and MSN.

The competitiveness of the category in which you decide to compete - and the financial expenditures that are currently being committed by and among the leaders in that category - will dictate the estimated budget that your company must allocate in order to lead the pack in online generated sales volumes, service contracts or lead generation via PPC expenditures.

PPC can be viewed as a rental of virtual space - much like a virtual billboard placed near a busy intersection. While your virtual ad is Online - you will get seen by a lot of passersby - who may or may not choose to visit your business and who may or may not be interested in your product.

The better you choose your location and target your marketing message - the more likely you will be to succeed with your PPC strategy and internet marketing campaign. When you stop paying your monthly or annual fee for the billboard rental (PPC SEM campaign) your online ad comes down.

SEM/PPC Strategy, Search Networks and Online Marketing Results
Search Engines which we believe are worth the investment include but are not limited to: Google, Yahoo, MSN and Ask. However, it is recommended that you begin your PPC campaign after you have completed Search Engine Optimization research and content organization for your company’s product and/or services. 

SEO/SEM work includes budget/estimate, schedule and strategy.
SEO/SEM work and web consulting fees are billed at $60-$75-$95/Hr.
Additional web design and marketing services are also available as required.

PPC / Search Engine Marketing / Client Case Studies

More Prepared.com - Regional/National Client - Online Distributor with Shopping Cart

Measurable Results from PPC/SEM Campaign Adjustments 2006:

Tripled the click through rate (CTR) for this PPC client while maintaining the same monthly budget expenditure by improving Ad Delivery and Call to Action scripts. SEM results increased product sales and reduced ad marketing expenditures overall - as measured on a before and after, per sale basis.

www.GittelontheGo.com - LA Client - PPC/SEM Campaign -  Concierge Services:

New Campaign Set-Up: May 2007

Set-Up includes Research, Ad Campaign Strategy, Geographic and Demographic Strategy, Bid and Budget Management and PPC Campaign Maintenance.  Overall Campaign Strategy will be designed to “integrate” Search Engines, Content Networks and Video Ad Serving Components.

Currently adjusting and monitoring key parameters for PPC/SEM Campaign. PPC campaign is tailored to metro/regional options, is key-phrase specific, utilizing exact match and broad match options - covering 4 Ad groups with more coming on line soon. Select Content Network Targeted Ads will be added to extend campaign - as Analytics are gathered and applied to maximize CTR performance of initial PPC campaign launch. Video Ad serving (FLASH Ads) will be added soon.

Pay Per Click Campaigns and More Information on Managed Pay Per Click Services
Interested in learning more about Sponsored search programs (PPC) with popular search engines? For expert PPC consulting - please send your questions via email to ceo@seo-to-go.com and include the text “PPC Campaign” located in the subject header. You will receive a follow up response via email or a telephone response if requested - generally within 24 hours.

Please include a brief summary which outlines your annual PPC budget estimate and your short/long term goals for your campaign. Please include your website url and any other material that may be helpful to illustrate your business and your product category’s assets and liabilities.

Visit Google, Yahoo, MSN and Ask … to sample an overview of their search network services.

SEO/SEM Glossary, Webmaster Guidelines and Search History Links

SEO/SEM Glossary - Search Marketing and Search Optimization terminology

SEO Guidelines - SEO Standards and Practices Information and Guidelines

Search History - Historical Overview of Search Engines/Search Engine Optimization

Search Optimized Web Site Design - Internet Marketing/PPC Consultant

SEO/SEM Consulting, SEO Copywriting and Online Ad Campaign Management

Home | Services | Contact | About | SEO-ology | Portfolio | Tools | Library | Links | SEM-PPC | FLASH-AD

Internet Marketing, SEM, PPC and Search Engine Optimization Services

SEO /SEM Services Company - Los Angeles and New York

SEO to Go - Los Angeles - New York

www.SEO-to-Go.com is a “white hat” standards and practices company

Search Engine Marketing Campaigns - SEO/SEM/PPC and Internet Marketing Services for Los Angeles County area cities: Beverly Hills, Brentwood, Burbank, Calabasas, Calabasas Hills, Canoga Park, Canyon Country, Century City, Chatsworth, Culver City, Encino, Gardena, Glendale, Granada Hills, Hermosa Beach, Hidden Hills, Hollywood, Long Beach, LA, Los Angeles, WLA, West Los Angeles, Malibu, Manhattan Beach, Marina Del Rey, North Hollywood, Northridge, Pacific Palisades, Palmdale Palos Verdes Estates, Palos Verdes Peninsula, Playa Del Rey, Rancho Palos Verdes, Rancho Park, Redondo Beach, Reseda, Rolling Hills, Rolling Hills Estates, San Fernando Valley, San Marino, San Pedro, Santa Monica, Sherman Oaks, South Pasadena, Studio City, Tarzana, Toluca Lake, Topanga, Torrance, Universal City, Valencia, Van Nuys, Venice, West Hills, West Hollywood, West Los Angeles, Toluca Lake, Westchester, Westlake Village, Whittier, Westwood and Woodland Hills

New York Update coming soon…