Research
Category
Competition
Current site
Key-Phrase
Collect
Organize
Prioritize
Create Key-Phrase Strategy
Create Key-Phrase Structure
Edit new content and optimize inner pages* on current
site:
(may require some re-design)*
Home Page
Additional Inner pages
Create distinctive Meta tags – per each page
Title
Descriptions
Key-Phrase
Create and define Inbound Link Strategy
Client Approval:
Copy
Content
Review any insights and make adjustments
Construct Optimized Inner pages
Create Site Map and add link to Homepage (Re-launch
- original pages)
Build out site with “Content Pages” based on quality content
and aligned Key-Phrases
Create distinct per page Meta tags and Key-Phrase strategy for site
build out
Refine and adjust Inbound Deep Link Strategy with additional sections/pages
Client Approval - Re-launch site with new content and page structure