Search Engine Marketing Tools and Resources

Free Online Tools for SEO, SEM and Webmaster Analytics

SEO to Go SEM/SEO Quick Reference Links

1. kwmap.com Keyword Map Tool. Doing research on a new trend or topic? Put in a key-phrase and see the early settlers who are already developing new online territory.

2. whois.sc Need to find out who owns a domain fast? Use Who Is.

3. mikes-marketing-tools.com/ranking-reports Key-Phrase ranking across multiple search engine platforms. This is a very useful tool for checking the rankings of important key-phrases quickly and across the Big Three search engines – Google, Yahoo and MSN. There is a ranking for DMOZ and Yahoo Direct included in the results. Check out Mike’s other tools as well.

4. seotoolset.com/tools/free_tools Bruce Clay is a large, Internet Business Consultancy company focused on Search Marketing Methodology headquartered in Southern California. Their web site offers a page of free tools as follows: check server, view source code, keyword activity, keyword density analyzer, competition research, ranked page report and a link analysis report. The site also features a Search Engine Relationship chart helpful for identifying how search data and results are shared among search engine results providers.

5. alexa.com Internet information web site and Amazon.com data resource.

6. tools.seobook.com Link analysis and keyword research tools from SEO expert Aaron Wall.

7. google.com/webmasters Google webmaster tools page.

8. gorank.com Go Rank provides free professional SEO tools.

9. pagerank.net Page rank offers useful free SEO tools like the Search Engine Saturation tool which checks the number of pages a given search engine has in its index for your website and a Search Engine Simulator which simulates a view of how your website would be ‘seen’ by the search engines. Webmaster tools are also available on this site and they are worth checking out too.

Freeware SEO Tools

More Free Online Tool Resources for SEO, SEM and Web Analytics

Keyword Tools

1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/ 98/ 2000/ NT/ XP.

2. Golden Phrases 1.0.3 (391 KB) is a analyzing utility that scans specified log files to retrieve all search phrases used by your visitors to find your website through search engines. It gathers search phrase statistics and determines the position of your site on search engines for every phrase. Its unique "Perspectivity rating" technology also allows you to find which keyphrases were not used. For Windows Windows 95/ 98/ Me/ NT/ 2000/ XP/ 2003.

3. PPC Keyword Generator (1.1 MB) is a powerful keyphrase permutator/generator. Generate 100s of keyphrases in seconds, remove duplicate keyphrases automatically, define per-keyphrase custom CPC/URLs and import/export. For Windows 98 and above.

4. Hixus Keyword Inventor 1.0 (679 KB) is a SEO and keyword popularity analysis front-end for the the Overture Keyword Suggestion Tool. Speeds up the process of finding popular keywords. For Windows 98/ ME/ NT4.x/ XP/ 2000.

5. e3KWD Check 2.5b (920 KB) is a lightweight and fast SEO tool for analyzing keyword density within text documents. It can also retrieve and analyze online web documents using the built-in address bar. For Windows 95/ 98/ 2000/ NT/ ME/ XP.

6. Get Keywords 1.0 (289 KB) is a small program that finds keywords in files and then creates an optimized web page using selected keywords. Features include automatic words search, add/remove keywords options, web page creation and preview, etc. For Windows 98 and above.

7. Keyword Digger 1.0 (50 KB) is a simple tool designed to search Overture for all keywords people entered during the previous month. Provides the number of times a keyword was searched and up to 100 different variations for that term. For Windows 9x/ Me/ NT/ 2000/ XP.

8. AnalogX Keyword Extractor v1.03 (214 KB) extracts keywords from a webpage, and then sorts and indexes them based on their usage and position. Once indexed, you can adjust search-engine specific weighting factors and keyword criteria to get the best possible view of how a search engine sees your site. An older program but still useful. For Windows 95/ 98/ 2000/ NT/ XP.

SiteMap Generators

1. eXactMapper Lite 1.2 (1.1 MB) automates the process of creating professional site maps. It offers three different customizable html/dhtml site map styles, including a UL list, static tree and an index page. For Windows 95/ 98/ ME/ NT/ 2000.

2. SiteMapBuilder.NET 1.5 (1.4 MB) allows you to create a Google XML SiteMap or text based sitemap. It also checks for URL errors. For Windows XP/ 2000/ 2003. Also requires .NET Framework.

3. Sitemap Creator (783 KB) is a sitemap creator that exports a directory structure to an html file. Does not read websites online. For all Windows versions.

4. Sitemap 4 traffic (360 KB) can build a Google or html sitemap. It also checks for broken links and backs up website files. For Windows 2000/XP/2003/Vista. Requires .Net Framework 1.1 or higher and Internet Explorer 6+. Nice program but might have some bugs.

Ranking Tools

1. Rank Tracker 1.4.2 (5.0 MB) is a useful tool for checking the keyword rank of websites, using search engine results from Google, Yahoo and MSN. You can create multiple projects with unlimited keywords and track changes and progress over time. Supports Google and Yahoo API login, if needed. For Windows 98/ Me/ NT/ 2000/ XP/ Mac/ Linux. Java Runtime Environment (JRE) Version 1.4.

2. WebCEO 6.5 (22 MB) is a comprehensive SEO program that provides much more than search engine rankings. This is the freeware edition. Requires a learning curve but is worth the effort. For Windows NT4/ 2000/ XP.

3. PaRaMeter 1.2 (1.0 MB) is a bulk Google PageRank™ checking and monitoring tool. Easily find the page rank of many pages with one click. For Windows 9X/ 2000/ XP.

4. M6.net PageRank Checker (515 KB) is another simple, bulk Google PageRank™ checker. For Windows 98/ ME/ NT/ XP/ 2000.

Link Checkers

Where oh where did all the good freeware link checkers go? Well, apparently they went offline with the cos. or individuals that developed them or they went the shareware route. Of the three listed below, CheckWeb is probably the best.

1. CheckWeb 1.23 (74 KB) is a small, powerful links analyzer that can scan online/ offline HTML pages and generate a report on link, error and page size information. For Windows 95 and above.

2. Mihov Link Checker 0.5 (250 KB) can chëck multiple links on a web site or a local web page. It reports the state of each link as valid, missing, forbidden or otherwise not accessible. Links can be stored in a text file or extracted automatically from a local or internet page. For Windows 95/98/ME/NT/2000/XP.

3. SiteLinkChecker 1.0 (480 KB) is an easy-to-use link checker tool that checks websites for broken links. Easily locates broken links and links containing syntactic errors and reports the status of each link. For Windows 2000/XP/2003.

Link Popularity Tools

Another category of programs that has suffered attrition in the last few years. At least half a dozen are no longer available, no longer supported or no longer freeware. The first two are the best of the three listed.

1. Indexa 2.0 (115 KB) is a java website popularity program that reports Google Pagerank, the number of backlinks recorded on Google, Yahoo, MSN, Altavista and AlltheWeb and the number of pages indexed. Limitations: Analyses 4 urls and 2 search engines. For Windows 98/ME/XP/2000/2003/Unix/Linux/MacOS X.

2. Link Popularity Chëck 3.0.3 (941 KB) checks how many sites link to yours and your competitors in 5 major search engines. For Windows XP/Me/NT4/2000/98/95.

3. BackLinks Master 1.5 (1.3 MB) helps you find who is linking to you, whether links are direct and what keywords are in the anchor text. For Windows 98/ME/XP/2000.

Genseral SEO Tools

Tools that don't fall into any specific category that are multi-featured and worth a look.

1. SEO Surf 0.7 (2.6 MB) is a powerful program for SEO enthusiasts. It offers numerous features, including keyword analysis, SEO page analysis, backlink management and search engine analysis. For Windows 98 to XP and I.E. 6.0+.

2. Keyword Crawler 1.1 (424 KB) is a keyword tool that can analyze your website and provide web page reports for the top keywords used, word density, Google pagerank, internal and external backlinks and broken links. In addition, the program can also generate a sitemap file in XML format. For Windows 98/ME/NT4/2Kx/XP.

3. SEO SpyGlass v.2.0.4 (7.8 MB) is a research tool designed to show how your competitors got top search engine rankings. It reveals backlink numbers, the URL, PageRank, Alexa Rank, and IP address of each backlink, website age, link value, backlink origin, keyword density, etc. Detailed reports can be generated but not saved in the freeware version. Requires JRE and email registration. For Windows 98+ and Unix/Linux/MacOS X. The current version is generally available from the SpyGlass site, but the site was experiencing problems at the time of this writing.
That's it folks. Feedback is welcome. If you are aware of similar freeware tools that are as good or better than those listed above, we'd like to hear from you. Just send your recommendations along to feedback@sitepronews.com and we'll highlight them in upcoming issues of SiteProNews.

About The Author

Mel Strocen is CEO of the Jayde Online Network of websites and founder of the Independent Search Engine & Directory Network. The Jayde network is comprised of more than 20 websites, including ExactSeek.com, SiteProNews.com, SEO-News.com and GoArticles.com

For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster's job a little easier. If you've missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory.

The various freeware tools listed above are the best that we have come across in the last 6 years. If you are aware of similar tools that are as good or better, let us know and we'll do a follow-up article with your recommendations.

Webmaster and Design Tools - HTML and FLASH Tutorials

Free Tutorials for Online Search Marketers and Webmasters

w3schools.com An introduction to HTML - xml, html, dhtml, css, xsl, xhtml, javascript, asp, ado, vbscript, dom, sql, colors, soap, php, authoring, programming, source code, ags, demos, tips, links, FAQs, tags, list, forms, frames, color table, w3c, cascading style sheets, active server pages, dynamic html, internet database development, web building, webmaster html guide.

www.flashperfection.com A diverse collection of free Flash tutorials that are broken down into comprehensive and easy to browse categories.

SEO-to-Go / Editors Note / May 2007
This section is a work in progress and will be updated and expanded over time. The contributions, suggestions and opinions of viewers and users are welcome and appreciated. Thanks for visiting.

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